Clickstream data is the collection of the specific order of page views and actions (events) users perform on your website.
Google Analytics Standard does not provide access to clickstream data, so you will only have access to clickstream data on a go forward basis after you’ve installed Clickstreamr. If you use Google Analytics 360 or another digital analytics tool that provides clickstream data, you can integrate the data sets. The exact method will depend on the specifics of your situation.
Clickstreamr does not rely on or utilize Google Analytics goals. Although the clickstream data collected by Clickstreamr is similar to (but much more detailed) than what is collected by Google Analytics, the data lives separately, outside the Google Analytics interface. You can replicate Google Analytics goals by creating simliar critiera in your reporting and visualization tools leveraging the Clickstreamr data.
No. Clickstreamr allows you to collect as much data as you need. However, you will be responsible for any costs associated with the storage of the data on your server/cloud database and the service costs of Clickstreamr.
To use Clickstreamr, you need a website configured to use Google Analytics (either Standard or 360) and a Linux or Windows server that you own (either hosted internally or via cloud service, such as Amazon AWS). Currently, Clickstreamr supports saving collected clickstream data to either .CSV files you can import into your data warehouse, or sending the data directly to an Amazon Redshift server.
Setting up Clickstreamr is very simple. Click to see how it works.
No. Clickstreamr does not include a reporting interface. It stores the collected data in either .CSV format or to an Amazon Redshift database that can then be utilized for clickstream data analysis by reporting and visualization tools of your choice.
The clickstream data collected by Clickstreamr is separate from your Google Analytics data (and far more granular). You won’t be able to leverage existing custom reports in Google Analytics. However, there are a wide range of reporting and visualization tools you can use to report on the data, as well as combining the data with your company’s other data sources, such as CRM or other transactional data.
This will depend on your company’s existing setup. If you already have a data warehouse, Clickstreamr data becomes one more data source. If not, you may leverage the same Amazon Redshift database used to collect clickstream data to import your other sources of data to. You may also want to update your website to customize what variables are collected by Clickstreamr, such as setting a customer ID that you can then relate back to with your CRM or other transactional data.
Having a data warehouse is not required. Clickstreamr data stored in .CSV files or Amazon Redshift can be used directly with many reporting and visualization tools, such as Tableau. However, depending on the type of analysis you want to do, or if you want to combine your clickstream data with your other data sources, some type of data warehousing solution might be required.
No. Google Analytics segments and filters are not available in the Clickstreamr data.
You can access your Clickstreamr clickstream data with any reporting and/or visualization tool that let’s you leverage .CSV files or Amazon Redshift database as a data source. In addition, you can run queries directly against Amazon Redshift with a compatible SQL client.
Clickstreamr data is not sampled. 100% of your clickstream data is collected.
The total cost of Clickstreamr will depend on your use, but in general it is far less expensive than other common analytics packages for collecting clickstream data. The monthly cost of the service will range between $400-$1,000/month, depending on the amount of traffic that you are collecting. You are also responsible for any costs associated with storing the collected clickstream data.
This will depend on how and what you want to use the data for, but in general you’ll want to have a reporting/visualization tool such as Tableau, and a database and/or analyst familiar with clickstream data.
Anyone with a good understanding of Google Analytics and knowledge of working with large data sets will be able to get started with Clickstreamr, and conduct clickstream data analysis.