What is Clickstream data?

It's the specific order of pages an individual user views. Clickstream data helps you make more informed content optimization decisions by enabling you to re-enact and analyze customer visits.

Better yet, you can follow the same website visitor across their customer lifecycle.

Google Analytics Limitations

At Blast Analytics & Marketing, we're passionate about analytics and our ability to provide our clients with the right data at the right time. Since we do a lot of work with Google Analytics, we are keenly aware of some of its limitations.

One of those limitations is that as a Google Analytics user you only have processed data available to you (via the interface or data API). This means that once data is collected and sent to Google, you can no longer access that raw clickstream data that was sent to Google.

How It Works

A Clickstreamr plugin enables your existing Google Analytics Standard or Google Analytics 360 implementation to send data to a separate server that you own. Because Google Analytics is asynchronously loaded, there are no performance impacts on the extra tracking pixel that gets sent to the separate server -- and absolutely no effect on the quality of your Google Analytics data.

The tool gives you true ownership of your clickstream data by sending a copy of each and every Google Analytics "hit" data to your own server. The data is then parsed and can be configured to store either in a .CSV file or an Amazon Redshift database.

Attribution Enhancements

Whether you are a Google Analytics Premium or Standard client, there are limitations in your ability to perform attribution modeling that fully meets your needs. In either tool you are limited to a 90 day window. Some organizations have longer sales cycles and need a longer than 90 day attribution modeling window. Many organizations have access to powerful attribution modeling applications that require clickstream data. Clickstreamr provides the access to your analytics data so that you can look across multiple sessions, review sources and apply custom attribution models to longer time periods.

Data & Integration

This data can then be better integrated into your other internal data sources. Blast will maintain this product with future releases to ensure that new fields are captured as Google Analytics continues to evolve. You'll have hit level data that includes the following fields:

• Date and Time of the Hit
• Visitor IP Address
• Hit ID
• Visitor ID
• Visit ID
• First Visit ID
• Previous Visit ID
• Visit Count

• Page View Count
• Source
• Medium
• Campaign
• Keywords
• Ad Content
• AdWords Click ID (gclid)
• Request Type

• Request Hostname
• Request URI
• Page Title
• Referrer
• Page Encoding
• Screen Resolution
• Browser Viewable Resolution
• Color Depth

• Browser Language
• Java Enabled Status
• Flash Version
• Event Tracking Data
• Custom Variable Data
• Transaction & Item Data
• Repeat Campaign Visit
• Full User-Agent String

Requirements

• Clickstreamr Google Analytics plugin (JavaScript) installation. This can be implemented on your website via any tag management tool (or directly in code if you are not using a tag management tool).
• Linux server provisioned and installation of Clickstreamr software to accept hits *
• Domain and SSL Certificate for server to support https data transfer

* Storage dependent on amount of traffic being tracked